Overview
Our Online
Shopping System allows you to buy products and services, and receive newsletters
and e-mails or other promotional information from us. We use the information
that we collect about you to fulfill your product and service purchases and to
create a more personalized online experience. This is just a brief overview, so
please read on for more details about our Privacy Policy. This Policy may change
from time to time, so please check back periodically.
Except as
otherwise discussed in this Privacy Policy, this document only addresses the use
and disclosure of information we collect from you online. Questions regarding
this Policy should be directed to info@dwd2.com or may also be contacted
directly at the following address:
Attn: DWD2
Privacy Compliance Officer
DWD2 17602 17th St. Tustin, CA 92780
This Privacy
Policy will explain the following regarding use of our site:
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Information collected from you
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How do we use information collected and
where do we collect it
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Who is collecting your information
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With whom do we share your information
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How can you update or correct your
Personally Identifiable Information
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What are your choices regarding collection,
use, and distribution of your information
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What security precautions are in place
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Children's privacy note
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Use of "cookies" and "action tags."
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Carefully review privacy policies of any
third party sites accessible from DWD2.com
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Contacting DWD2.com
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Privacy Policy changes
1. Information collected from you: In
order to better provide you with numerous products and services, DWD2.com
collects two types of information about its visitors: Personally Identifiable
Information and Non-Personally Identifiable Information. Our primary goal in
collecting information from you is to provide you with a smooth, efficient, and
customized experience while using our site. Personally Identifiable Information
This refers to information that lets us know the specifics of who you are.
Personal information is requested when you order a product or service, fill out
surveys, and send us feedback. For example, this information might include your
name, billing address, shipping address, telephone number, e-mail address,
credit card or other payment information, and product details. With this
information, DWD2.com can fill your orders and better provide you with
personalized services. Non-Personally Identifiable Information This refers to
information that does not by itself identify a specific individual. We gather
certain information about you based upon where you shop on our site in several
ways. This information is compiled and analyzed on both a personal and an
aggregated basis. For example, this information may include the Web site's
Uniform Resource Locator ("URL") that you just came from, which URL you next go
to, what browser you are using, and your Internet Protocol ("IP") address. A URL
is the global address of documents and other resources on the World Wide Web. An
IP address is an identifier for a computer or device on a Transmission Control
Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web.
Networks like the Web use the TCP/IP protocol to route information based on the
IP address of the destination. In other words, an IP address is a number that is
automatically assigned to your computer whenever you are surfing the web,
allowing web servers to locate and identify your computer. Computers require IP
addresses in order for users to communicate on the Internet, browse and shop.
2.
How do we use information collected and where
do we collect it: Our primary goal in
collecting personal information is to provide DWD2.com's visitors with a
superior customized online experience. We use the customer contact information
to fill orders, contact purchasers to inform them of their order status, to send
promotional information, to enhance the operation of our site and administer our
systems. Demographic data also may be collected at our site from third party
advertising servers, content servers, or web site analysis agents who provide us
with the zip code and area code associated with a visitor's server, along with
pages viewed on our site. We review the actions of the DWD2.com visitors on an
aggregate basis to determine customers' preferences. DWD2.com also does
research on our visitors' demographics, interests, and pages viewed based on
the information provided to us during ordering, a promotion, from our server log
files, from our web site analysis agents, or from contests, drawings or surveys.
We will use this data to tailor the visitor's experience at our site, to
improve our marketing and promotional efforts, to statistically analyze site
use, to improve our product offerings, and to customize our site's content,
layout, and services. We receive reports from third party ad servers, content
servers, or web site analysis agents that tells us how many ads were presented
and clicked upon or what content was served or viewed. We may also share your
personally identifiable information with third parties who provide services to
us, our customers and web site visitors. Those third parties include authorized
contractors, temporary employees and consultants and other companies working
with us (collectively, "agents"). Where we believe it to be appropriate (in our
sole discretion), we will ask our agents not to disclose or use your personal
information for purposes other than to provide services to you or DWD2.com. We
gather information in the following ways: Shopping We collect IP addresses for
the purposes of system administration, to gather broad demographic information,
to enable ads to be served on our site, to report Non-Personally Identifiable
Information to our advertisers, and to monitor the level of activity on our
site. We collect information from visitors to our site regarding the URLs they
came from, domain types (e.g., .com or .org), their IP addresses, the date and
time of their visit or order, the number of visits and orders, the number of
visits per browsing session, the server type, the operating system and browser
type used to come to the site, the country, state and telephone area code where
their servers are located, the pages and page titles of our site that visitors
viewed during their visit, whether the visitor's computer is enabled for Java
or cookies, browser language, applications and plug-ins, and any search terms
entered on our site. Ordering When you order from us, we collect personally
identifiable information from you. If you order one of our products or services,
we will collect and maintain your name, e-mail address, billing address,
shipping address, telephone number, product selections, credit card or other
payment information, order number, referring URL, IP address, page you bought
from and a password. We collect this, and other information, as disclosed in
this Policy, in order to fill your order, to communicate with you about your
order and to send you promotional materials. Before confirming your order, you
will have the opportunity to review the product order form and make changes and
additions to the information it contained and these changes will be
automatically kept for future use. Online Surveys and Polling In order to
improve our services to you, we ask some of our customers to voluntarily
complete surveys, which may be collected by an independent third party.
Individual survey answers are confidential, although Non-Personally Identifiable
Information is collected and disclosed to third parties. If you do not wish to
participate in a survey, simply decline to participate when asked. Newsletters &
Promotional E-mails We offer free newsletters, and promotional e-mails as a
service to our customers. We will send you newsletters and e-mails periodically
listing current specials and deals. To stop receiving our newsletter, send an
e-mail to us at optout@DWD2.com, or on our website click My Account , then
login under Returning Customer, click Edit Account , under Options switch the
Newsletter option to Unsubscribed , then click Continue . Contact Information
and Third Party Data If you contact DWD2.com or our customer service
representatives by telephone, e-mail or letter, we may keep a record of your
correspondence or comments. If you report a problem with our site, we may
collect such information in a file specific to you. If you contact us through
our feedback area or by calling one of our customer service representatives, we
may ask for your name, e-mail address and order information in order to send you
a reply. If other users or third parties send us correspondence about your
activities or purchases on our site, we may keep the information in a file
specific to you. Advertising We may display advertisements on our site. By
knowing a little about you, DWD2.com will be able to deliver more relevant
advertisements and content to you in the form of targeted banners and
promotions. For example, advertisers give us an advertisement and tell us the
type of audience they want to reach (e.g., buyers of Palm Pilots). DWD2.com
takes the advertisement and includes it in a DWD2.com e-mail to prior customers
meeting that criterion. We may also have third-party advertising servers display
ads linked to certain search terms that you have entered, or to certain pages
that you are viewing. In this process, advertisers never have access to
individual account information. Additionally, DWD2.com may share aggregated data
with advertisers. We also track customers' traffic patterns throughout their
online session, including which pages, information and advertisements a customer
views while using the site and what items they place in their basket or
purchase. We use your IP address to diagnose problems with our servers,
software, to administer our site and to gather demographic information. We may
share aggregated statistics about pages viewed on our site, sales and other
shopping information with third parties. Cookies We use cookies and may allow
others to use cookies in the operation of our site.
3. Who is collecting your information? Ad
Servers and Content Servers: We may use third party ad servers or content
servers to serve ads, product information, or other information both on and off
our site. Those third parties may use "action tags" or web beacons throughout
the site to count the number of visitors who click on a banner ad or other
information and to track the number of customers who continue on to make a
purchase. They may also place their own "cookie" on your computer to help those
ads to run and analyze site usage. We do not provide them with any of your
Personally Identifiable Information. For more information about the information
they collect, please see the section "Use of Cookies and Action Tags" below.
E-mail Services: We may use a third party to send promotional e-mails to
customers. Images contained in the email may be served by the third party. They
collect certain information about you such as your IP address, browser type,
your operating system, the country and server your computer is logged onto,
where the servers that your computer is logged onto is located, the time and
date that a particular email was viewed, the area code and zip code associated
with your server, and whether you responded to a particular ad or email,
products viewed and whether you continued on to make a purchase. They may use a
"cookie" or "action tags." Website Analysis Agent: We may contract with several
online partners to help manage and optimize our Internet business and marketing.
We use the services of marketing companies to help us measure the effectiveness
of our advertising and how visitors use our site. To do this, we use Action Tags
and cookies provided by the marketing companies on this site. The type of
information we collect includes things such as pages, information and
advertisements viewed as well as what items are placed in a shopping basket or
purchased, the order number, the amount of a purchase, the product number and
the quantity purchased. By supplementing our records, this information helps us
learn things like what kinds of customers our site attracts, which of our
products most interest our customers, and what kinds of offers our customers
like to see. Although the marketing companies log the information coming from
our site on our behalf, we control how that data may and may not be used.
Marketing Partners, Co-branded Services, Framing/Windows on Third-Party Sites:
We may run promotions for merchants where you may visit the merchants' sites.
In some of those promotions, a window or frame containing the merchant's site
may appear. Any time you are in a window, you should assume that your personal
information is being collected, used and disclosed in accordance with that
merchant's policies. This Privacy Policy does not apply to information that you
supply to those merchants. Any information that you share with them will be used
and disclosed in accordance with that merchant's privacy policy. However, once
you click on a return link to our site, you can expect that further information
that you disclose will be treated in accordance with this Policy. On occasion,
unaffiliated third parties will "frame" DWD2.com's site in an effort to collect
customer information. To ensure your privacy, make sure that your order
originates from DWD2.com's site. DWD2.com is not in any manner responsible in
the event that you do disclose information to an unaffiliated framing site.
Links and Banner Ads to Third-Party Sites: Please be aware that our site may
contain links to other sites on the Internet that are owned and operated by
third parties. The information practices of those websites linking from or to
our site are not covered by this Policy. These other sites may send their own
cookies to users, collect data, or solicit personal information. Additionally,
other companies or ad servers, which place advertising on our site may collect
information about you through the use of cookies when you view or click on their
advertising. We cannot control this collection of information. You should
contact advertisers directly if you have any questions about their use of the
information that they collect.
4.
With whom do we share your information:
Fulfillment: The information collected by DWD2.com is used for processing
orders, keeping you informed about your order status, for statistical purposes,
for improving our site and its performance, to serve ads, and to notify you of
products or special offers that may be of interest to you. We will disclose your
Personally Identifiable Information to third parties to charge your credit card,
fill your order, deliver your order, provide customer service, provide you with
credit and deliver promotional e-mails to you from DWD2.com. For example, we
must release your credit card information to the card-issuing bank to confirm
payment; and release your address and telephone information to the delivery
service to deliver products that you ordered. Other Parties: We do not sell,
trade, or rent your Personally Identifiable Information to others without your
consent. We may provide Non-Personally Identifiable Information about our
customers' sales, traffic patterns, and related site information to third
parties, but these statistics do not include any Personally Identifiable
Information. We may release account information when we believe that such
release is reasonably necessary to enforce or apply our Terms and Conditions or
to protect the rights, property, and safety of DWD2.com, our users, or others.
If customers do not pay us for products ordered, we may submit their account
information to a third party collection agency. Services Provided on Our Site:
Except as otherwise stated in this Policy, without your consent, DWD2.com does
not disclose its customers' Personally Identifiable Information to other
merchants. Data Analysis Agents: The information collected by or for DWD2.com
may be provided to an outside company for the purpose of analysis. That analysis
is to help us to improve our site and product selection, and to notify you of
special offers that may be of interest to you. That data analysis agent may not
share any Personally Identifiable Information with others, or use it for any
other purpose than to help DWD2.com. Ad Servers, Advertisers, Image Servers and
Website Analysis Agents: These third parties use their cookies' identification
numbers and internal web site tracking features to serve ads on our site and to
collect aggregated information to create statistics about our customers and
visitors, traffic patterns, and related site information. In the event that our
ad servers collect any Personally Identifiable Information on our behalf, it
will not be used by them or disclosed to any third parties. Compliance with
Service of Process or Law Enforcement: Occasionally DWD2.com may be asked by law
enforcement or judicial authorities to provide Personally Identifiable
Information to the appropriate governmental authorities. We will disclose
Personally Identifiable Information upon receipt of a court order, subpoena, or
to cooperate with a law enforcement investigation, without prior notice to you.
DWD2.com fully cooperates with law enforcement agencies in identifying those who
use our services for illegal activities. We reserve the right to report to law
enforcement agencies any activities that we believe to be unlawful.
5. How can you update or correct your Personally
Identifiable Information? We believe you should have the ability to
access and edit the personal information that you have provided to us. During
the online ordering process you can review, change, or delete the information
that you have submitted. You may change any of your personal information in your
account online at any time. We encourage you to promptly update your information
if it changes. You may ask to have the information on your account deleted or
removed; however, because we keep track of past purchases, you cannot delete
information associated with past purchases. Also, as a security measure we "back
up" the data stored on our systems, and such prior information cannot be
completely removed from our databases. As a result, you should not expect that
all of your Personally Identifiable Information will be completely removed from
our backed-up databases.
6. What are your choices regarding collection, use, and
distribution of your information? Email: We may from time to time
send you e-mail or other communications regarding current promotions, specials
and new additions to the DWD2.com site. You may "opt-out," or unsubscribe from
our newsletters by following the unsubscribe instructions in any e-mail you
receive from us, or by sending an e-mail to optout@DWD2.com. After doing so,
DWD2.com users will not receive future promotional emails unless they open a new
account, enter a contest, or sign up to receive newsletters or emails.
Ad-servers and other Content Servers: You may also set your browser so that it
will not accept "cookies" to prevent assignment from the ad server of a unique
identifier; however, you will be unable to shop on our site if you do so.
7.
What security precautions are in place:
In order to most efficiently serve you,
credit card transactions and order fulfillment are handled by established third
party banking, processing agents and distribution institutions. They receive the
information needed to verify and authorize your credit card or other payment
information and to process and ship your order. When you access your account
information, the information is kept on a secure server. All of the customer
data we collect is protected against unauthorized access by physical security
means.
8.
Children's privacy note:
You must be at least 18 years old to have our permission to use this site. Our
policy is that we do not knowingly collect, use or disclose Personally
Identifiable Information about visitors under 18 years of age. If you are the
parent or guardian of a minor under 18 years of age and believe that they have
disclosed personally identifiable information to us, please contact us at
info@dwd2.com so that we may delete the minor's information.
9.
Use of "cookies" and "action tags.":
When you use our site we will store cookies on your computer in order to
facilitate and customize your use of our site. A cookie is a small data text
file, which a Web site stores on your computer's hard drive (if your Web
browser permits) that can later be retrieved to identify you to DWD2.com. Our
cookies store randomly assigned user identification numbers, the country where
you are located, and your first name to welcome you back to our site. The
cookies make your use of the site easier, allow you to retrieve an earlier
shopping cart, make the site run more smoothly and help us to maintain a secure
site. You will be unable to shop on our site without your browser set to accept
cookies. Ad Server and Content Server Cookies: We may use an outside ad serving
company or content server to display banner advertisements and other information
on our site or to serve promotional emails. As part of their service, they place
a separate cookie on your computer. Except for the company that serves our
promotional emails, DWD2.com does not provide third-party ad servers with any of
your Personally Identifiable Information. DWD2.com and its third party ad
servers do collect and use Non-Personally Identifiable Information about you,
such as your IP address, browser type, the URLs from which you came, referring
site's domain types (e.g., .com), operating system, the country, the server
your computer is logged onto, where the servers that your computer is logged
onto is located, the pages of our site and products that visitors viewed during
their visit, where an ad was placed on a specific web site page, the time and
date particular ads were served, the area code and zip code associated with your
server and whether you responded to a particular ad, and a receipt identifier.
Our third-party ad servers will occasionally use outside agents, whose computers
will serve ads on our site in the same manner and under the same conditions as
above. In addition, other ad serving companies or advertisers may place banner
ads on our site in the same manner as above, but we do not disclose to them any
Personally Identifiable Information. Website Analysis Agent Cookies: We may use
a third party to analyze what our visitors find to be most interesting on our
site. To do that, they will place a cookie on your computer with a randomly
assigned unique number in order to track the pages you view on our site, along
with other Non-Personally Identifiable Information. Action Tags, Web Beacons and
other Data Collection Methods: An action tag or a web-beacon (also known as a
clear gif or a pixel tag) is a method used to track responses or actions by
customers who view certain advertisements or other information on our site.
Action tags are 1x1 pixel images embedded in a website page that are used to
transparently collect information. Our ad server, content servers and website
analysis agents may use action tags to count the number of times that visitors
click on a particular banner ad or visit the pages of our site and to provide
information about what products are viewed or purchased. Without collecting any
personally identifiable information, they use that data to tell us (and other
advertisers) which ads are the most effective on particular sites. Our ad
server, content server and website analysis agents may use an action tag on our
basket page, checkout page, and other pages, to keep anonymous track of the
number of times that clicking on a banner ad or views other information on our
site results in a purchase. They also collect the amount of the purchase, order
confirmation number, stock keeping unit number, quantity and identity of product
purchased. E-mail Distributor's Use of Action Tags: Our third-party e-mail
distributor may also use action tags. They may, for example, keep track of when
a promotional e-mail is opened and provide DWD2.com with ongoing aggregated
reports of how many customers have responded. We share with them web site usage
information about visitors to our web site who have received a promotional
e-mail or other targeted promotional campaign. They use the information for the
purpose of targeting future campaigns and upgrading visitor information used in
reporting statistics. For this purpose, we and our third-party e-mail
distributor note some of the pages you visit on our web site through the use of
action tags .
10. Carefully review privacy policies of any third party
sites accessible from DWD2.com Other sites accessible through our web
site have their own privacy policies and data collection, use and disclosure
practices. Please consult each site's privacy policy. DWD2.com is not
responsible for the policies or practices of third parties. Please be aware that
this site may contain links to other sites on the Internet that are owned and
operated by third parties. The information practices of those web sites linked
to DWD2.com are not covered by this Privacy Policy. These other sites may send
their own cookies to users, collect data, or solicit personal information.
Additionally, other companies that place advertising on our site may collect
information about you when you view or click on their advertising through the
use of cookies. We cannot control this collection of information. You should
contact these advertisers directly if you have any questions about their use of
the information that they collect. On behalf of various sponsors, DWD2.com
provides sponsored links to third-party web sites. If you click on a sponsored
link or banner ad, a "window" or "frame" containing a third-party's web site
may appear in the foreground with the DWD2.com web site in the background.
Unless you are on DWD2.com's web site, any time that you have moved to a
window, you should assume that your personal information is being collected,
used and disclosed in accordance with the windowed site's privacy policy (if
any).
11. Contacting DWD2: If you have any
questions about this Privacy Policy, the practices of this site, or your
dealings with this site, please contact DWD2.com by sending a letter to: Attn:
Privacy Compliance Officer DWD2.COM, Inc. 85 Enterprise Aliso Viejo, CA 92656
You may also contact us by e-mail at
info@dwd2.com .
12. Privacy Policy changes This Privacy Policy
was last changed on 11/16/2003. If DWD2.com makes changes to any terms or
conditions of the Privacy Policy, the changes will be posted in this document so
that you will always know what information we gather, how we might use that
information and to whom we will disclose it. We may change, modify, add or
remove portions of this Policy at any time, and any changes will become
effective immediately upon being posted unless we tell you otherwise.
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